Brand Strategy

Branding is one of the most used terms and most misunderstood elements of marketing.

Simply put, your brand is how the public perceives you to be. It is your reputation as a service or product.

We can help with a start-up, new brand positioning or rebranding an existing product or service. Developing a successful brand requires an assessment of your customers, potential customers, your competition, your market and your position in that market. We can facilitate traditional SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis which then will give us a springboard from which to create a new or refreshed brand strategy.

Brand strategy includes a position statement and the identification of how your product or service is different from the competition, all aligning with your mission and your values.

A brand is not a logo.

We love branding projects, and we can’t wait to talk to you about yours. If you would like to find out more about how we can help, email us info@mercurycreativegroup.com.

Integrated Marketing

Clearly, one of the first questions we get when speaking about integrated marketing is, “How much is all this going to cost?”
The fact of the matter is, even if your budget doesn’t allow you to do all the things you should in order to maximize exposure for your product or service, you should be consistent with your message.

Integration of all marketing tools and approaches, including how your employees interact with the public, are important in keeping your message from getting lost.

We can help with traditional marketing channels such as print, radio, television, mail order, direct mail, billboards, trade show events, employee relations, and logo design.

We can help you with new media, online marketing utilizing search engine optimization (SEO), email, e-newsletters, banner ads on the Internet, web content, social marketing, how your logo and website look and even viral and YouTube®; marketing.

Plus, we can coordinate an event or stage an opening utilizing a mix of all these marketing concepts.

Integrated marketing is the “marketing mix” and we can help you with planning, implementation and evaluating all the components to gain that competitive edge.

Media Planning and Buying

We help your business grow profitable through effective use of your advertising dollars. We develop, present, negotiate and implement national promotions using TV, Cable, Radio, Newspaper, Outdoor, Direct Mail, Sports Marketing and Co-op. But we simply can’t ignore social media tools any longer. They’re too universal . . . and too powerful. The shift to the Internet for news and information has made being found online one of the most valuable goals in media marketing and PR today.

Businesses will invest more resources in the months ahead in social media than any other marketing activity and we have the skills to create, implement and measure a cost-effective social media plan, step by step.

Whether your needs are simple or complex, at Mercury Creative Group we would like the opportunity to become part of your team, to help you build a successful and profitable business.