Public Relations

We like to look at your entire marketing strategy as your public relations strategy. How your website is designed, what your printed materials look like, everything about the way the public perceives you – is public relations.

However, in a traditional sense, public relations is also defined as news releases, feature stories, publicity events, media relations and, now online content.

For today’s market, we use online public relations distribution, utilizing large companies such as BusinessWire®, and the EON® when budget allows, and we also maintain extensive lists of press distribution companies which can be customized to fit your budget.

Getting the word out can also require dynamic tools such as Twitter, FaceBook and LinkedIn, as well as blogs, podcasts, YouTube® and more. And, as traditional public relations and press goes, we can help tell your story whether it’s a feature story in a regional publication, or it’s a national release for a start-up or rebrand.

Research

Monitoring the social environment is the first step – and the most difficult one – in creating an advertising or public relations strategy.

Often clients are concerned about the costs of research and whether there should be focus groups, product testing or formal surveys.

Those all work well. And often they are needed. And often, this is what scares people about the word, “research.”

But, there are also informal methods of research that can be economically done. Often, the research will result in uncovering markets, testing campaigns, soft “openings,” defining audiences, negotiating the best media contracts, for example, all pointing toward the goal of reaching your potential customers. Essentially research can come down to “what we already know, what we need to find out and how to proceed with building the strategy.”

Research involves studying trends, listening to your current customers, listening to potential customers, and understanding why your service or product should be used or purchased. In its most basic form, it’s our asking the first question: what is the problem?

Each marketing communications program – whether it’s a website, a brochure, or a public relations campaign – requires we ask enough questions to be able to answer – “Here’s the solution.”