At the core of every successful nonprofit, association, or business is a strong brand. Brand is the DNA of an organization. Fostering a connection between your brand and your desired audience isn’t a product of trial and error, it’s a product of conscious strategic development.
Before your brand can connect externally, it needs to be connected internally. Our process ensures that company leadership reconnects to their brand by defining the organization’s essential value (what they bring to the market better than anyone else), and drafting a brand value proposition that summarizes their main offering and differentiator. The essential value and brand value proposition become the foundation of the logo and brand identity development.
Your brand goes beyond an attractive logo, a memorable tag line, or a catchy jingle to encompass every aspect of your business. Every interaction that a customer has with your company needs to be brand consistent.
The key ingredients that encourage people to connect with an organization are trust and familiarity. All contact points need to be a consistent collection of images, words, symbols and actions. The impression these touchpoints leave are your organization’s brand - and a strong brand is a powerful platform from which to effectively drive growth and revenue.