At the core of every successful nonprofit, association, or business is a strong brand. Brand is the DNA of an organization. It goes beyond an attractive logo, a memorable tag line or a catchy jingle. Fostering a connection between your brand and your desired audience isn’t a product of trial and error, it’s a product of conscious strategic development.
The key ingredients that encourage people to connect with an organization are trust and familiarity. All contact points need to be a consistent collection of images, words, symbols and actions. The impression these touchpoints leave are your organization’s brand - and a strong brand is a powerful platform from which to effectively drive growth and revenue.