Modern Brand Identity Refresh Better Represents Vibrant City
The Burnsville Convention and Visitors Bureau was ready for an updated look. They wanted to set themselves apart from the typical convention and visitors bureau and show their relevance and legitimize their role in Burnsville. We were originally engaged to refresh their logo and brand identity, update their website, create engaging marketing communications collateral.
The new logo update features modern tones of blue and green which represent the ideal mix of city space and green space that make up the vibrant City of Burnsville. After incorporating the new look throughout their organization, they continued their engagement with us. We collaborated with them on marketing efforts, like their year-long communication plan, suggested an increased investment in professional photography and assisted with their monthly blogging efforts.
Having only slightly updated the look and feel of their website during the brand refresh process, the Burnsville Convention and Visitors Bureau called us when they were ready to tackle a full-blown website redesign. We partnered with them to determine their goals and user experience for the new site. With a full understanding of the convention & visitors bureau objectives, we designed and built a user-friendly, visually appealing and completely custom responsively designed website.
Project Deliverables: logo refresh, tagline, website refresh + new website, brand identity system, communications plan, blogging, photo consultation, SEO (search engine optimization)