Burnsville CVB

Modern Brand Identity Refresh Better Represents Vibrant City

The Burnsville Convention and Visitors Bureau was ready for an updated look. They wanted to set themselves apart from the typical convention and visitors bureau and show their relevance and legitimize their role in Burnsville. We were originally engaged to refresh their logo and brand identity, update their website, create engaging marketing communications collateral.

The new logo update features modern tones of blue and green which represent the ideal mix of city space and green space that make up the vibrant City of Burnsville. After incorporating the new look throughout their organization, they continued their engagement with us. We collaborated with them on marketing efforts, like their year-long communication plan, suggested an increased investment in professional photography and assisted with their monthly blogging efforts.

Having only slightly updated the look and feel of their website during the brand refresh process, the Burnsville Convention and Visitors Bureau called us when they were ready to tackle a full-blown website redesign. We partnered with them to determine their goals and user experience for the new site. With a full understanding of the convention & visitors bureau objectives, we designed and built a user-friendly, visually appealing and completely custom responsively designed website.

Project Deliverables: logo refresh, tagline, website refresh + new website, brand identity system, communications plan, blogging, photo consultation, SEO (search engine optimization)

  Return to full Marketing Communications Project List

  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, MSAE
  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum