GOING SMALL MAKES BIG IMPACT
HousingLink is a nonprofit organization that wanted a new annual report design. Like many nonprofits, they wanted to highlight the great work and outcomes they do that make our community a better place to live. One challenge for many charitable organizations is the high design, printing, and mailing cost that comes with an annual report project. It is common to see nonprofit annual reports that are multiple pages, full-color, and mailed to hundreds, and many times thousands, of people.
HousingLink decided to do something different. They wanted to increase the impact of their message by going smaller, and more concise. Indeed, less is more!
That is when the forward-thinking nonprofit hired Mercury Creative Group to rethink and redesign the annual report. This collaborative effort (between HousingLink & our strategic design firm) resulted in a one page nonprofit annual report.
You read that right. A one page nonprofit annual report.
The entire new HousingLink annual report takes up both sides of an 8.5 x 11 sheet of paper. This makes it much more affordable to print and mail. Even more important, it makes it even easier for the nonprofit's supporters to read the annual report and see the organization's impact.
It now costs HousingLink thousands of dollars less to produce its annual report. That money saved now goes to the nonprofit's mission, just where we all want it to go!
Strategy first, design second. As a design company, that is our mantra. The HousingLink nonprofit annual report shows how big of a difference that approach makes to our clients AND the community!