Word on the street

Once you have established your brand identity, look, feel, voice, and reputation, it is time to engage your stakeholders!

Is it time for your brand to start a podcast?

According to the Pew Research Center, 1/3 of Americans say they have listened to a podcast. This number has tripled over the past decade, and shows no signs of slowing down.

In a way, podcasts are a new version of the radio show. However, you can bypass the gatekeeper! Anyone can start a podcast and broadcast their message. Also, podcasters completely control the format of their show (content, length, style, guests, etc), and even generate revenue through sponsorship.

Here are Mercury Creative Group, we believe brands need to leverage the marketing opportunity to gain exposure through education and providing quality content. Maybe your brand should consider a podcast if you want to develop a more intimate relationship with your customers.

If you aren't that familiar with podcasts, take a look at Gimlet Media. In particular, check out the StartUp podcast. It is an entertaining story of how they started their podcasting company (Gimlet Media) and may give you some ideas for launching your own podcast!


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