Word on the street


When it comes to luck, we agree with the third president of the United States:

“I’m a great believer in luck, and I find the harder I work, the more I have of it.”
- Thomas Jefferson

Last year, we gave you five ideas to help you get lucky in business. Since we are in the business of helping our clients cultivate luck, we are excited to share five more ideas for you to incorporate in the pursuit of growth and profit.

1) Define your essential value.
Uncover what it is that you or your company offers that makes you stand out from your competition. Once you have established your essential value, unify the organization under it. Make sure that the internal team understands and champions your core value.

2) Create a simple plan to express your brand.
Once your organization is aligned under your brand’s value; it time to share it with others. Consistently communicating your brand across all channels is a must to gain credibility and the trust of your target audience.

3) Set goals.
Not knowing where you are going makes it tough to get there. Writing down your goals increases the likelihood that you will meet them.

Here’s why:

  • It will force you to clarify what you really want so you can prioritize the strategies to meet the goals.
  • It will motivate you to take action.
  • Having clarity and knowing the priorities goes a long way in overcoming resistance.
  • Periodically reviewing goals holds the team accountable and enables your organization to see—and celebrate—your progress.

4) Be open to change.
George Bernard Shaw got it right when he said, “Progress is impossible without change, and those who cannot change their minds cannot change anything.” Change is important for any organization. Without change, businesses would likely lose their competitive edge by failing to meet the changing needs of their ideal audience(s).

5) Stay connected to your current customers.
Most successful businesses know that it is easier to sell something to an existing customer than it is to attract and sell to a new one.

It all boils down to trust. Trust is built when you sell a product or service and it lives up to the expectations of the buyer. It enhances their life or solves a problem.

Build on that trust by remaining connected to existing and past clients through regular communications that are relevant and have a personal touch.

Ready to get lucky? Find out what Mercury Creative can do for you.