Word on the Street

  ||||   27 Jan 2021   ||||  
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Rochester Moves Forward Together
Rochester enlisted Mercury Creative Group to guide a complete rebrand of the City as an organization and create a unified look that would bring clarity, alignment, and unity. Their situation was unique; with 15 departments, including the public library and the police and fire departments, it was essential to acknowledge and incorporate each department's internal pride and ownership of their current visual identity.
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  ||||   06 Jul 2016   ||||  
Fresh, New & True: The MSAE Rebrand Story
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  ||||   12 May 2016   ||||  
Nonprofit Websites: Have Your Mind on Your Mission and Your Mission on Your Mind
The famous Snoop Dogg (that’s a double g!) once said, “I’ve got my mind on my money, and my money on my mind.” That’s a good mantra for a nonprofit development professional, but what about the committee deciding on a new, responsive website for your nonprofit? What should they have on their mind?
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