A Brand's Work is Never Done

Working with associations, we're tasked with where to prioritize marketing efforts to sow the best return for their members. Here are some of the most commonly asked questions we hear from our association clients and what our marketing team members have to say.

In our line of work, our ideal client is long-term and as committed to our relationship as we are! That doesn’t happen overnight. Just as in our personal relationships, building trust and strengthening connections takes effort. Here are the key components to relationship building.

Rochester enlisted Mercury Creative Group to guide a complete rebrand of the City as an organization and create a unified look that would bring clarity, alignment, and unity. Their situation was unique; with 15 departments, including the public library and the police and fire departments, it was essential to acknowledge and incorporate each department's internal pride and ownership of their current visual identity.