Associated Dentists

Deliverables: Logo, Brand Identity, Appointment/Reminder Card Design, Eblast Template Design, Event Experience Strategy & Marketing


Located on West 7th Street, Associated Dentists is the largest dental practice in St. Paul. They were in full growth mode and ready to expand their practice when they called us in for brand consulting. After meeting at their offices, we suggested that they wait on the rebrand. They had bigger fish to fry first.

Their facilities were lackluster, cold and outdated. Not the type of setting that fosters trust and confidence. Modernization was needed. They trusted our assessment and spent over $1 million dollars updating their office and equipment. They kept us close during this process and requested our guidance on the overall interior and exterior design from concepts through build out.

With the renovations underway, we concentrated on the new logo and supporting business collateral. Fun positioning of the A and D resulted in a logo that is all about smiles. At Associated Dentists, they are focused on creating amazing smiles through great dental work. Equally important to them are the smiles that result from positive experiences working with their caring and attentive staff.

We helped unveil their new facilities and rebrand with a big BBQ bash. Current patients were blown away by the changes and a great time was had by all. Since then, revenue is up and a new office has been opened. Looks like this time - we made them smile.

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