Associations North

Deliverables: Rebrand, Logo & Marketing

THIS IDENTITY IS ALL ABOUT ADVANCEMENT

After 60 years of leading the association industry, the Midwest Society of Association Executives (MSAE) decided it was time for change. Longing for an identity that better reflected their current membership and offerings. They formed a task force and brought Mercury on board for a full rebrand.

Numerous options were considered and a new name was selected - Associations North. It is simple and concise. The plural form of association speaks to the multiple associations that form the organization, and “North” is both a geographical reference and an aspirational one. It is about reaching higher levels, moving forward, advancing.

The logo communicates forward motion and advancement as well. The typeface selections are modern and clean, and the colors are vibrant and energizing - a nod to the fun and enthusiasm that Associations North brings to all they do.

Return to full Logo + Brand Identity Project List

  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "Thanks to Mercury Creative Group members are raving about us!"

    Sarah Ruzek, Co-Director, Associations North
  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.
  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA

20 YEArs of proudly putting your best foot forward.