CORDIS Financial

Deliverables: Brand Identity, Logo, Naming & Website Design

NEW BRAND INVITES YOU TO ENGAGE YOUR CORE

The Paul Leighton Group was a thriving financial services firm with a focus on Financial Life Planning (FLP). After expanding the practice to welcome a new partner, they decided this next chapter in the evolution of the company called for a new name and a fresh brand. That’s where Mercury Creative Group (MCG) came in.

Before we could propose a name or begin to build a new brand identity that would appeal to their target audience, we needed to understand the practice that guides their business - FLP.

We dove into learning everything we could about FLP and proposed a multitude of names that reflected it. We narrowed it down and the client ultimately selected Cordis Financial. Cordis is Latin for core, which is defined as the central or most important part of something. Core values play a key role in the FLP process, making it an ideal name choice.

In addition to the role that core values play in the FLP process, the planning in FLP cannot be overlooked. After the naming process, MCG developed a tagline that speaks to both the value-driven focus and the planning component - Planning with Purpose.

After name selection and tagline creation, we created a new look and feel for their brand that was applied to all communication collateral - digital and paper letterhead, note cards, business cards and a completely new website.

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  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA
  • "Thanks to Mercury Creative Group members are raving about us!"

    Sarah Ruzek, Co-Director, Associations North
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "Mercury’s Cut the Clutter workshop was one of the shortest and most valuable sessions I’ve attended in a long time... As a busy executive, this small investment saved me a lot of time and energy in upgrading my communications with fantastic results!"

    Stephanie Menning, MUCA
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North

20 YEArs of proudly putting your best foot forward.