Leadership Saint Paul

Deliverables: Brand Identity, Logo, Video & Marketing

A BRAND BUILT FOR FUTURE LEADERS

Leadership Saint Paul (LSP) is one of the best kept secrets of the Saint Paul Area Chamber of Commerce (SPACC). Despite being the premier leadership program for current and emerging leaders in the Twin Cities, LSP lacked the right communication vehicles to promote their impactful curriculum. Together with fellow LSP alumni from Goff Public, we set out to develop a new brand identity including a logo, marketing communications and an engaging video that would help the program share the secret greatness of LSP with more aspiring leaders.

The resultant brand is inclusive and celebrates the program and its successes. The new logo incorporates bold colors and circles. The circles are all different colors but come together to form the center circle which is the color of the SPACC logo. The center color is a nod to SPAAC being at the core of this program that connects diverse individuals with each other as well as to civic, business and social issues in the East Metro. The circles represent the desired diversity of LSP participants - in color, expertise, age and experience. They also refer to the connection, interaction, access and engagement that are central to the LSP experience.

Next, we applied the new design to marketing collateral including a brochure that outlines the program and introduces their “Leading with Purpose” philosophy. A video highlighting the power of LSP was the final component of this vital marketing communications project.

Return to full Logo + Brand Identity Project List

"The Mercury team is very creative and committed. We are big fans."

Sarah Londerville, Manomin Resawn Timbers
"You have helped me find my "mojo" again and I'm so excited!"

Paula Carlson, Momentum
"I appreciate your tenacity both in keeping us moving, and getting it right."

Al Bipes, ORION Airmotive Management
"Thank you Justin. We love our website and are so very happy with your service."

Gloria Contreras Edin, Contreras Edin Law
"The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

Laurel Pangman, BOMA
"I couldn't be happier love, love, love the web site."

Linda Hartinger, Anchor Paper Co.
"Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

Angela Kisskeys, Co-Director, Associations North
"Thank you for your awesome ideas and creative minds!"

Sarah Ruzek, Associations North
"Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

Fjorge Digital
"I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

Amie Burrill, Burnsville Convention & Visitors Bureau
"Thanks to Mercury Creative Group members are raving about us!"

Sarah Ruzek, Co-Director, Associations North
"We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

Emily Lee, UPPO
"Mercury’s Cut the Clutter workshop was one of the shortest and most valuable sessions I’ve attended in a long time... As a busy executive, this small investment saved me a lot of time and energy in upgrading my communications with fantastic results!"

Stephanie Menning, MUCA
"Thanks for your partnership. Your team was very easy to work with."

Kelly McGrath, Xcel Energy Center
"Your detail and level of creativity is impressive and as a “client” I am so grateful."

Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
"I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

Nancy Close, CKC Good Food

20 YEArs of proudly putting your best foot forward.

Leadership Saint Paul

"The Mercury team is very creative and committed. We are big fans."

"You have helped me find my "mojo" again and I'm so excited!"

"I appreciate your tenacity both in keeping us moving, and getting it right."

"Thank you Justin. We love our website and are so very happy with your service."

"The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

"I couldn't be happier love, love, love the web site."

"Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

"Thank you for your awesome ideas and creative minds!"

"Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

"I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

"Thanks to Mercury Creative Group members are raving about us!"

"We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

"Mercury’s Cut the Clutter workshop was one of the shortest and most valuable sessions I’ve attended in a long time... As a busy executive, this small investment saved me a lot of time and energy in upgrading my communications with fantastic results!"

"Thanks for your partnership. Your team was very easy to work with."

"Your detail and level of creativity is impressive and as a “client” I am so grateful."

"I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

TOGETHER WE DRIVE SUCCESS

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