Minnesota Commercial Association of Real Estate/Realtors

Deliverables: Rebrand, Logo & Website Design

BUILDING A BRAND WHERE BROKERS (WANT TO) DO BUSINESS

Minnesota Commercial Association of Real Estate/Realtors® (MNCAR) brand identity was sorely outdated and did not reflect the dynamic and progressive association. When they engaged with us, our first step was to uncover what makes their association unique. After multiple meetings and a review of their strategic plan, we had a good grasp on the value of MNCAR. Next up, we needed to define their audience. Having a clear vision of the type of person we are appealing to is key to creating an applicable and engaging logo or icon. Armed with this information, we created a simple Brand Brief for all MNCAR Brand Elements and communications, including the logo.

A recent remodel of the association offices offered further inspiration for the clean, modern design and color palette. The stage was set with the identity and it was time to move on to the website. Read more about that project here.

Upon completion of both the new identity and the website, MNCAR planned a launch event to unveil the changes to the members. We helped create the pre-and post-event activities as well as the event day schedule. We also added touches of the new identity through signage, an awards program and a power point presentation.

Return to full Logo + Brand Identity Project List

  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum
  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "Thanks to Mercury Creative Group members are raving about us!"

    Sarah Ruzek, Co-Director, Associations North
  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.

20 YEArs of proudly putting your best foot forward.