Unclaimed Property Professional Organization

Deliverables: Brand Value Proposition, Essential Value, Logo, Tagline, Identity System, Brand Design Guidelines & Website Design

A BRAND THAT LOOKS AND ACTS LIKE A LEADER

For more than 20 years, UPPO has been the undisputed resource for education, professional development, government relations and advocacy across the US and recently into Canada. While the organization continued to deliver on its mission as an industry leader; their leadership team recognized the weak connection between the brand’s value proposition and its brand identity. In other words, they were delivering all the tools, support and information craved by their members - but the brand elements themselves were outdated and uninspiring. They were talking the talk, but there was a slight limp in their walk.

Mercury worked closely with them to define: their Brand Value Proposition, Brand Key Messages and Brand Talking Points. Armed with clear direction and a true grasp on what UPPO brings to the table, we began the design process. We created a new logo, tagline, identity system, and brand design usage guidelines. We also refreshed their website, which included a new look and feel.

Return to full Logo + Brand Identity Project List

  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum
  • "Thanks to Mercury Creative Group members are raving about us!"

    Sarah Ruzek, Co-Director, Associations North
  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO

20 YEArs of proudly putting your best foot forward.