Visit Saint Paul

Deliverables: Logo, Brand Identity, Brand Design Guidelines, Print Ad Designs, Annual Report/Calendars, Destination Summary & Sales Folder

AWARD-WINNING REBRAND ATTRACTS VISITORS

Our first rebrand planning meeting with the Visit Saint Paul team resulted in one main goal: Set Saint Paul apart from its sister city, the Mini-apple, and attract more visitors to the capital city! The approach was to show how Saint Paul is like a fine distinguished scotch while in comparison Minneapolis would be closer to a trendy martini. More splash, less substance. We also wanted to follow the trend toward shorter, more effectual names so a re-name became part of the plan.

The new name, “Visit Saint Paul” was launched with a color scheme that reflects the classic, refined architecture of Saint Paul. The stacked version of the logo design puts the focus squarely on the diverse attractions, events and people that make Saint Paul unique. This design element captures reasons to visit Saint Paul in a fun, specific way that is independent of copy.

Most recently, we created Van Wrap Graphics for “Paul” the nationally known VSP Roaming Visitor Guide, which is generating a lot of buzz.

Award: MSAE Award of Excellence, Visit Saint Paul Marketing/Communications Campaign 2011

Return to full Logo + Brand Identity Project List

  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "Thanks to Mercury Creative Group members are raving about us!"

    Sarah Ruzek, Co-Director, Associations North
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North
  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA

20 YEArs of proudly putting your best foot forward.