Project: Rebrand Deliverables: Brand Strategy, Value Proposition, Essential Value, Logo & Brand Identity, Audit of Communications, Photography, Responsive Website, SEO
Setting the Stage for Growth in Local Patient Base
Approaching 25 years in business, Froeber Dentistry was seeking new ways to attract patients. They wanted their brand identity and communications to better communicate the level of compassionate and comprehensive dental care they provide. Their focus was on growing their ideal patient base right in their own neighborhood of Northeast Minneapolis.
Northeast Minneapolis Dentist Offers Concierge-Style Service
Froeber Dentistry is a Northeast Minneapolis dental practice devoted to solving complex dental issues and restoring teeth to their natural beauty using conservative, state-of-the-art procedures that have long lasting positive effects. The practice also specializes in providing alternatives for treating Sleep Apnea and TMJ with Oral Appliance Therapy. Their dedication to the development of long-term relationships with their patients results in the best comprehensive dental care possible.
Care That Goes Way Beyond Dentistry
The development of a new brand identity should always start with a deep dive to discover the true value of an organization, and that’s exactly where we began with Froeber. Several smart thinking meetings with leadership and staff resulted in the knowledge that, above all else, they are “Invested Advocates” for their patients. This phrase captures the commitment they have to the overall health and well-being of their patients, and serves as a guiding light for actions of the entire clinic.
Zeroing in on the Right Prospects
The development of the visual identity was driven by Froeber’s ideal client: a cosmopolitan, educated Northeaster that values quality dental services and personalized service. The resultant identity is fresh and clean with a calming natural color palette.
Ongoing Work Increases Likes and Drives Traffic
Our work with Froeber didn’t stop with the new identity. We also refreshed their social channels and offered guidance and tools to encourage Google reviews from patients.
Additionally, we worked with Froeber to create a new website that is filled with images from the custom photo shoot we orchestrated at their office. The authentic images of dentist, staff and patients gives visitors a glimpse into the Froeber Dentistry experience. Ongoing Search Engine Optimization (SEO) continues to drive traffic to the new site.
TOGETHER WE DRIVE SUCCESS
We foster partnerships with our clients that enable us to uncover the essence of their brand. Let Mercury Creative Group help you gain a fresh perspective on communicating it in strategic ways that connect to the right audiences.