Rebrand reflects wellness approach to financial management
Nohner Black-Group (NBG) engaged in a full rebrand to solidify their brand identity and ensure that it is a true reflection of their commitment to financial wellness.
“It’s gorgeous. I couldn’t be happier. I will refer your group any opportunity I get.”
Ardis Nohner-Black, JD, Private Wealth Advisor
A proven financial services firm where collaboration is key
Nohner-Black Group is a financial advisor group with Commonwealth Financial NetworkⓇ. They provide tailored investment advice and wealth management services to private individuals, families and institutional investors.
Founded by financial advisor and estate planner Ardis Nohner-Black, the group has a strong record of meeting the life planning needs of its clients through the collaborative efforts of their advisors, portfolio and account management specialists, and client participation.
The Nohner-Black Group (NBG) was transitioning to a new broker partner. The time was right to create a solid brand strategy that ensured alignment and consistency across all communications and touch points. It was important that the launch of the new brand did not sacrifice the existing brand equity and credibility amongst current clientele. The overall goal was to help influence current customers to invest more, and to attract prospective clients to move their assets.
Following a discovery phase that uncovered NBG’s essential value of Financial Wellness, we developed an approachable and relevant brand identity, including a set of brand elements and a responsive website, that effectively convey that value.
The new brand is approachable, compassionate and relevant to their primary audiences of individuals, couples and families that are anticipating or experiencing change and are ready for fresh financial guidance.