Mercury Creative Group

Hastings Rotary Club

Deliverables: PPC campaign

a rockin’ success

Hairball is an actively touring band of musicians that perform a repertoire of songs mostly from the 1980s. Their popularity is fueled by taking a concert and making it a truly memorable experience for its guests. In 2018, Hairball celebrated its 18th year of rocking hundreds of thousands of people across the country.

Mercury was called upon to deploy a pay-per-click campaign to create awareness for a specific show sponsored by the area rotary club. The measurement of success was ticket sales. Using strategic targeting and efficient timelines, the pay-per-click campaign was a rockin’ success.

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