Mercury Creative Group

Northwest Family Clinics

Deliverables: Blog management and social media content creation

physician-owned and managed

Northwest Family Physicians is a trio of physician-owned and managed family medical clinics that have been serving patients in the northwest quadrant of the Minneapolis/St. Paul metro area since 1951. They see patients of all age groups and provide acute care from two urgent care facilities.

Mercury worked closely with the team to create a new brand name, identity and redesigned the website. To help reach new patients and potential hires with the new look and feel, Mercury deployed our copywriter to begin curating fresh content for a company blog. Once the content was being created internally on a consistent basis, Mercury continued to oversee the blogging process by providing feedback and keyword optimization.

A social media strategy was also put into place for their existing channels. With consistent messaging, the new brand identity was effectively communicated to their followers. This was also an important platform for linking back to the new blog content on the website.

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