Northwest Family Clinics

Deliverables: Blog management and social media content creation

physician-owned and managed

Northwest Family Physicians is a trio of physician-owned and managed family medical clinics that have been serving patients in the northwest quadrant of the Minneapolis/St. Paul metro area since 1951. They see patients of all age groups and provide acute care from two urgent care facilities.

Mercury worked closely with the team to create a new brand name, identity and redesigned the website. To help reach new patients and potential hires with the new look and feel, Mercury deployed our copywriter to begin curating fresh content for a company blog. Once the content was being created internally on a consistent basis, Mercury continued to oversee the blogging process by providing feedback and keyword optimization.

A social media strategy was also put into place for their existing channels. With consistent messaging, the new brand identity was effectively communicated to their followers. This was also an important platform for linking back to the new blog content on the website.

  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
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    Nancy Close, CKC Good Food
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    Kelly McGrath, Xcel Energy Center
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    Laurel Pangman, BOMA
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
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    Al Bipes, ORION Airmotive Management
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    Paula Carlson, Momentum
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    Gloria Contreras Edin, Contreras Edin Law
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    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
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    Fjorge Digital
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    Linda Hartinger, Anchor Paper Co.
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    Angela Kisskeys, Co-Director, Associations North
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    Sarah Londerville, Manomin Resawn Timbers
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    Sarah Ruzek, Associations North
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    Sarah Ruzek, Co-Director, Associations North
  • "Mercury’s Cut the Clutter workshop was one of the shortest and most valuable sessions I’ve attended in a long time... As a busy executive, this small investment saved me a lot of time and energy in upgrading my communications with fantastic results!"

    Stephanie Menning, MUCA

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