Associated General Contractors of Minnesota

Project: Public Awareness Event
Deliverables: Event Planning + Logistics, Emcee, Event Promotion, Video, Video Wall Production

Raising Awareness of Construction Jobs at Splashy MOA Event

As part of a year-long centennial celebration, Associated General Contractors of Minnesota (AGC MN) invited the public to “Construct with Us!” during an interactive celebration of the commercial construction industry. This unique event offered a rare opportunity to discover and explore a variety of construction disciplines through hands-on building activities and construction equipment simulators. Utilizing the grand rotunda at the Mall of America, we created a welcoming atmosphere that invited engagement and participation from children and adults alike.

Designed to inspire Minnesota’s next generation of commercial construction professionals, the event offered a glimpse into the world of construction. Construction equipment displays, as well as an impressive robotics demonstration, wowed children and adults alike. From traditional bricklaying to the role of robots in construction, the wide range of opportunities in the construction field was highlighted.

Associated General Contractors of Minnesota Promotes Industry

Associated General Contractors of Minnesota is a non-profit professional trade association that is dedicated to promoting opportunity and excellence in the building and highway construction industry throughout the State of Minnesota. Hosting this public event was one of the many ways they are addressing the construction industry workforce shortage.

The Evolution of the Construct with Us Event

At the onset, this event was created as a “Family Day” to give AGC MN members the chance to spend a day enjoying breakfast and the rides and attractions of Nickelodeon Universe for a nominal fee. Intended to celebrate and reward the hard work of the construction worker, it wasn't long before the idea expanded to include the public awareness component. Both the “Family Day” and the “Construct with Us” events occurred simultaneously and garnered many positive responses.

“As an inaugural event, it was difficult to gauge attendance and interest-level of both our members and the public. I was impressed with both! The space looked great, the pace of the event was excellent and the kids were totally engaged. I would definitely do it again!”

Merry Beckmann, AGC MN Director of Member Services

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