Associated General Contractors of Minnesota

Deliverables: Centennial History Book

CAPTURING 100 YEARS OF ASSOCIATION HISTORY IN 48 PAGES

Leading an Industry

The Associated General Contractors of Minnesota (AGC MN) is a non-profit dedicated to shaping and supporting the building and highway construction industries in Minnesota. The association operates as a centralized point of focus for information dissemination, education and training and for leadership on important industry related issues. The diverse and collective knowledge of AGC of Minnesota is powerful and strongly impacts the construction industry throughout the state.

Marking a Milestone

As AGC MN approached their milestone 100th anniversary they decided it was the ideal time to update their brand identity and re-established themselves as the undisputed construction association leader in Minnesota. They also wished to create a year-long experience that focused upon celebrating the accomplishments of their talented and dedicated members. They engaged with us to help them accomplish both.

Researching a Rich History

One component of the overall centennial celebration plan is a book that shares the story of AGC MN and highlights member projects from 1919 to 2019. As the first chapter of Associated General Contractors of America, the story of AGC MN is interesting on both national and local levels. Since a vast amount of significant projects, both vertical and horizontal, were completed by AGC MN members, their story is really the story of Minnesota.

Tackling this project took active participation from key AGC MN staff as well as a group of enthusiastic committee volunteers. Putting in hours of research each, the work of the committee members laid the foundation for the content of the book. Mercury Creative Group rounded out this impressive history by exploring the highlights of each decade on a state, national and global level. The beautiful book design balances the historic and the modern seamlessly and features compelling and impressive images throughout.

The finished product, “FOUNDATIONS OF THE FUTURE: A Century of Building a Better Minnesota” exceeded the expectations of the client and stands as a source of pride for AGC MN staff as well as their membership.

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