Associations North

Deliverables: E-communications

Streamlined E-communications Give Members Exactly What They Want

Associations North selected the Mercury creative team to guide them through a major rebrand. As part of the process, we engaged them in a communications audit and asked lots of questions, such as:

  • Are your messages clear and concise?
  • Are members communicated with too much or too little?
  • Do you know how your members like to receive information?

Many more questions were asked and countless pieces of collateral were examined. It was discovered that e-communications was an area that could use some attention.

We helped them assess their current content, designs and e-mail tool. In the end, Mercury designed three structured templates that serve as the vehicles for all e-communications. Additionally, we guided them in their selection of a more robust e-mail tool that is a much better fit for their needs.

Regular and allied members alike have been raving about the clean and organized look of the new e-communications. Recipients can easily identify the templates and decide what to read and engage with.

"Our monthly member communication has an unprecedented average open rate of 31%. This new e-communications streamlines our brand and provides consistency we’ve never had before!"

Angela Kisskeys, Co-Director, Associations North

Return to full Marketing Communications Project List

  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "Mercury’s Cut the Clutter workshop was one of the shortest and most valuable sessions I’ve attended in a long time... As a busy executive, this small investment saved me a lot of time and energy in upgrading my communications with fantastic results!"

    Stephanie Menning, MUCA
  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "Thanks to Mercury Creative Group members are raving about us!"

    Sarah Ruzek, Co-Director, Associations North
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA

20 YEArs of proudly putting your best foot forward.