Associations North

Associations North selected the Mercury creative team to guide them through a major rebrand. As part of the process, we engaged them in a communications audit and asked lots of questions, such as:

• Are your messages clear and concise?
• Are members communicated with too much or too little?
• Do you know how your members like to receive information?

Many more questions were asked and countless pieces of collateral were examined. It was discovered that e-communications was an area that could use some attention.

We helped them assess their current content, designs and e-mail tool. In the end, Mercury designed three structured templates that serve as the vehicles for all e-communications. Additionally, we guided them in their selection of a more robust e-mail tool that is a much better fit for their needs.

Regular and allied members alike have been raving about the clean and organized look of the new e-communications. Recipients can easily identify the templates and decide what to read and engage with.

"Our monthly member communication has an unprecedented average open rate of 31%. This new e-communications streamlines our brand and provides consistency we’ve never had before!"

Angela Kisskeys, Co-Director, Associations North

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