Associations North

Deliverables: E-communications

Streamlined E-communications Give Members Exactly What They Want

Associations North selected the Mercury creative team to guide them through a major rebrand. As part of the process, we engaged them in a communications audit and asked lots of questions, such as:

  • Are your messages clear and concise?
  • Are members communicated with too much or too little?
  • Do you know how your members like to receive information?

Many more questions were asked and countless pieces of collateral were examined. It was discovered that e-communications was an area that could use some attention.

We helped them assess their current content, designs and e-mail tool. In the end, Mercury designed three structured templates that serve as the vehicles for all e-communications. Additionally, we guided them in their selection of a more robust e-mail tool that is a much better fit for their needs.

Regular and allied members alike have been raving about the clean and organized look of the new e-communications. Recipients can easily identify the templates and decide what to read and engage with.

"Our monthly member communication has an unprecedented average open rate of 31%. This new e-communications streamlines our brand and provides consistency we’ve never had before!"

Angela Kisskeys, Co-Director, Associations North

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  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "Thanks to Mercury Creative Group members are raving about us!"

    Sarah Ruzek, Co-Director, Associations North
  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum
  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau

20 YEArs of proudly putting your best foot forward.