City of Saint Paul

Deliverables: Naming, Logo, Tagline, Brand Identity, Brand Identity Guidelines, Video, Press Kit, Marketing & Promotional Tools

INFLUENCING RECYCLING BEHAVIOR ACROSS CULTURES

Mercury recently completed a campaign commissioned by the City of Saint Paul Public Works Department for its single sort waste reduction program. While the program itself is not unique, the way in which it engages the local community is.

The City of St. Paul wanted the campaign to reach all people across the city and across cultural lines. In partnership with INGCO International, the team created a variety of effective, culturally-appropriate, multilingual communication materials that were translated into a variety of languages. These materials ensured that the City’s diverse populations were engaged and included.

A large part of this campaign is a commercial, which was used at the initial press conference, on the City’s website, and aired on local access cable television stations. The purpose of this video is to create an awareness of the “All-In” program and to instill a sense of pride, inclusion, and ownership in the greater Saint Paul community. The second most significant component of this project was the press kit.

This kit was distributed to all district councils and was utilized to communicate the program widely and quickly to all residents. The kit includes all creative assets, logos and items specifically tailored for social media posting. In addition to the video and kit, the campaign included a large amount of creative production. Specifically, we were responsible for naming and logo design, banner stands, signage and table skirts for various community expos, a city-wide mailed “Going Green 2014” guide, and graphic design and layout for various print products.

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  • "Thanks to Mercury Creative Group members are raving about us!"

    Sarah Ruzek, Co-Director, Associations North
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.
  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum

20 YEArs of proudly putting your best foot forward.