Deliverables: Annual Report, Print Marketing & Communications Campaign


HousingLink is a nonprofit organization that wanted a new annual report design. Like many nonprofits, they wanted to highlight the great work and outcomes they do that make our community a better place to live. One challenge for many charitable organizations is the high design, printing, and mailing cost that comes with an annual report project. It is common to see nonprofit annual reports that are multiple pages, full-color, and mailed to hundreds, and many times thousands, of people. 

HousingLink decided to do something different. They wanted to increase the impact of their message by going smaller, and more concise. Indeed, less is more!

That is when the forward-thinking nonprofit hired Mercury Creative Group to rethink and redesign the annual report. This collaborative effort (between HousingLink & our strategic design firm) resulted in a one page nonprofit annual report.

You read that right. A one page nonprofit annual report.

The entire new HousingLink annual report takes up both sides of an 8.5 x 11 sheet of paper. This makes it much more affordable to print and mail. Even more important, it makes it even easier for the nonprofit's supporters to read the annual report and see the organization's impact.

It now costs HousingLink thousands of dollars less to produce its annual report. That money saved now goes to the nonprofit's mission, just where we all want it to go!

Strategy first, design second. As a design company, that is our mantra. The HousingLink nonprofit annual report shows how big of a difference that approach makes to our clients AND the community!

Return to full Marketing Communications Project List

  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA
  • "Thanks to Mercury Creative Group members are raving about us!"

    Sarah Ruzek, Co-Director, Associations North
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North

20 YEArs of proudly putting your best foot forward.