how to start a conversation with businesses about recycling

BizRecycling is a program of the Ramsey and Washington Counties Recycling and Energy Board created to increase commercial recycling and organics recovery rates. The program helps businesses to be more efficient by way of recycling and waste reduction, as well as to help their bottom line by saving money. BizRecycling is a targeted community investment in economic and environmental growth.

Mercury was brought in to solve the problem of how to start a conversation with businesses about recycling and waste reduction without overwhelming them with information. We needed to present the program to the target audience of business owners and managers by way of showcasing the benefits of implementing the program, to community and participants alike and presenting it in an accessible way. 

Through discovery sessions with the client, we were able to identify key messages to convey in three short videos. Our results were these engaging and informative visual storytelling pieces that the client can now use to create awareness of their program and ultimately start the conversation with prospects.

"These are fantastic! We're so pleased with how these turned. Can't wait to share them with the world."

Danielle Leismeister

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  • "Thanks to Mercury Creative Group members are raving about us!"

    Sarah Ruzek, Co-Director, Associations North
  • "Your detail and level of creativity is impressive and as a “client” I am so grateful."

    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "The Mercury team is very creative and committed. We are big fans."

    Sarah Londerville, Manomin Resawn Timbers
  • "Thank you Justin. We love our website and are so very happy with your service."

    Gloria Contreras Edin, Contreras Edin Law
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North
  • "The Mercury team is absolutely terrific to work with! They made the process of refreshing our website so easy."

    Laurel Pangman, BOMA
  • "I couldn't be happier love, love, love the web site."

    Linda Hartinger, Anchor Paper Co.
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "I appreciate your tenacity both in keeping us moving, and getting it right."

    Al Bipes, ORION Airmotive Management
  • "Fresh, clean, simple designs that are eye catching and detail oriented. We enjoy working with designs like this."

    Fjorge Digital
  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "You have helped me find my "mojo" again and I'm so excited!"

    Paula Carlson, Momentum

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