Everyone Loves A Hammer Made Man
Capturing the essence of the Hammer Made man, and the interest of the viewer, were the goals of this 30-second commercial. Both were accomplished through the use of aspirational words and imagery, which made emotional connections with both men and women. The sleek and stylish spot makes men want to be a Hammer Made man and women want to date one (or turn their current guy into a confident Hammer Made-wearing man).
20 YEArs of proudly putting your best foot forward.