NEW RESPONSIVE WEBSITE CREATES PORTAL TO EXPERIENCE BURNSVILLE
The purpose of the Burnsville Convention & Visitors Bureau is to attract visitors to experience the lovely City of Burnsville. Their website is the most useful tool they have to assist them in that endeavor. When they decided to overhaul and redesign their website, they created a task force to elucidate their vision for the new site. Mercury Creative Group led the task force through an interactive discovery session which set expectations for what the new website needs to accomplish, as well as prioritize the key audience we were to engage and influence. From that knowledge, we developed the user flow and site architecture to drive the design and functionality of the newly developed website.
The visually-rich responsive website was designed with the user in mind and is filled with local, authentic and emotionally-engaging content. It highlights all the best ways to experience Burnsville and encourages Burnsville residents and visitors to do the same. The website serves as the ideal gateway to attractions, shopping, events and places to stay in and around Burnsville.
View their marketing communications pieces here.
20 YEArs of proudly putting your best foot forward.