University of Minnesota Global Food

Gateway To Collaborate on Local to Global Food Challenges

The Minnesota Global Food Venture (MN-GFV) is a public-private partnership committed to answering the global imperative of safe, nutritious and affordable food, through the application of innovative discovery, and next generation workforce development. The University contacted Mercury Creative Group to create the first ever online tool to connect government, domestic and international Industry stakeholders to the University of Minnesota’s broad range of research and expertise for the global food system from farm to fork.

Following the Mercury Method, we set out to determine the primary audiences and for what need and what the ultimate goal of the site truly was. After a few working sessions, and a clean sitemap and functionality needs determined, the end goal became the name of the site. A one-stop gateway to experts, research and workforce talent that creates synergistic opportunities to collaborate on local to global food challenges.

With our end user goal and sitemap completed, the University of Minnesota Gateway to Food Expertise was born. The site is an easy to use search portal, or gateway, that demonstrates and promotes UMN’s significant capability to accomplish work in the global food system and how to connect experts within the category, type and college you are searching. The website offers an easy to use, centralized knowledge base of experts and a network of collaborators, partners and resources to build awareness of the universities global food legacy and world class innovation in food, health and nutrition.

Recently launched, the site is performing to meet its goals and be an effective tool for advancing awareness to existing and emerging food industries of the University to attract partners and funding.

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  • "I’m really happy with the new site and we’ve received such positive comments from stakeholders and friends in the industry!"

    Amie Burrill, Burnsville Convention & Visitors Bureau
  • "Thank you for your awesome ideas and creative minds!"

    Sarah Ruzek, Associations North
  • "I have tremendous gratitude for the way you so beautifully show us off through your amazing artistry and brilliance ... can't wait for the many great things we will work on in the future with you."

    Nancy Close, CKC Good Food
  • "Thanks for your partnership. Your team was very easy to work with."

    Kelly McGrath, Xcel Energy Center
  • "We are really impressed by the quality of work. Also, we greatly appreciate your willingness and ability to tackle a short deadline and deliver a fantastic product."

    Emily Lee, UPPO
  • "Mercury Creative Group worked within our budget to produce the outcome we were looking for because they truly know associations. We had a great experience with the Mercury team!"

    Angela Kisskeys, Co-Director, Associations North
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    Gloria Contreras Edin, Contreras Edin Law
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    Laurel Pangman, BOMA
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    Elisa Rasmussen, Director, Foundation Saint Paul Area Chamber of Commerce
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    Sarah Ruzek, Co-Director, Associations North
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