Digital Marketing Strategist

We are looking for a dynamic and seasoned Digital Marketing Strategist to join our team.

JOB PURPOSE: 

We are looking for an experienced and result-driven Digital Marketing Strategist to join our nimble brand communications team! As a Digital Marketing Strategist, you will be responsible for setting up, implementing, and managing the digital strategies for both our client and Mercury’s marketing efforts.

Key Duties include but are not limited to:  

Client Digital Marketing Strategist duties and responsibilities:

  • High-level account management on clients that have a need for digital marketing

  • In collaboration with the MCG team this person will contribute to client’s marketing planning by helping to build, plan and implement their overall digital marketing strategy

  • Stay up-to-date with the latest technology and best practices and train team members as needed accordingly

  • Manage all digital marketing channels (for select clients)

  • Create a system for measuring clients ROI and KPIs

  • Oversee and collaborate with our digital marketing specialist on all clients social media accounts

  • Make recommendations for online content, with SEO and organic search in mind. 

  • Build inbound marketing plans that are consistent with the brands marketing approach and stamina to produce content

  • Monitor competition and provide suggestions for improving clients’ digital footprint. 
     

Mercury Marketing Strategy and Responsibilities: 

  • Lead and drive the overall marketing strategy for the agency 

  • In collaboration with the MCG team this person will help to build, plan and implement the overall digital marketing strategy

  • Stay up-to-date with the latest technology and best practices

  • Manage all digital marketing channels

  • Measure ROI and KPIs

  • Prepare and manage a digital marketing budget

  • Using overall digital strategy and best practices, provide oversight and direction on social media accounts

  • Manage and improve online content, with SEO and organic search in mind 

  • Work with the MCG team to identify opportunities for online conversions, make recommendations, and then help execute

  • Monitor competition and provide suggestions for improvement
     

Specific Qualifications + Personal Qualities

  • At least three years of experience in a strategic marketing role. Account management experience in a small agency is a plus

  • Experience marketing with small and medium-size clients and projects

  • Mastery of basic marketing principles, such as target segmentation, inbound marketing, value proposition, positioning, and brand strategy

  • Proficiency with SEO, Google Analytics, Google AdWords, and social platforms

  • Knowledgeable of user architecture for building websites, and creating the ideal user journey that will inform the content, design, and development

  • Basic knowledge of website design, HTML, URL architecting, online conversions, and e-commerce, search, social advertising and email marketing

  • Creative and active problem solver who is approachable, collaborative, outgoing and diplomatic

  • Highly organized and flexible, strong follow-through

  • Vision for both the big picture and the details

  • Familiarity with EOS / Traction is a plus
     

Key Expectations

  • Use company processes to effectively manage client and internal projects

  • Understand clients' products, services, plans, competitors and target markets

  • Time entry review and client invoicing

  • Ensure that projects are completed on time and within budget

  • Respond to clients' requests in a timely, empathetic and professional manner

  • This role is primarily remote, however, the candidate is expected to attend scheduled live team meetings and off-site meetings and socializing.
     

Mercury’s Core Values

  • Invested in the company and our clients' growth

  • An agile, creative problem solver

  • Convincing communicator

  • Collaborative and encourages teamwork

  • Customer service centric  
     

Ready to apply? Please send your resume and any inquiries HERE

TOGETHER WE DRIVE SUCCESS

We foster partnerships with our clients that enable us to uncover the essence of their brand. Let Mercury Creative Group help you gain a fresh perspective on communicating it in strategic ways that connect to the right audiences.

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