What is the purpose of your website?
The answer to that question obviously varies depending on the organization. No matter what you are ultimately trying to achieve, you must make it easy for visitors to find what they need. This is easier said than done.
Over time, most associations, nonprofits, and businesses add mounds of content to their websites. Often this information is posted without a defined strategy or process.
Remember, a good process usually leads to positive outcomes. A bad process or no process at all? Visitors leave your website and go to a competitor that adds content with a purpose and strategy.
Is it time for your to organize and prioritize the content on your website? Let's connect. We can help!