Paid SEO Explained
Paid SEO is commonly referred to as SEM, which stands for “Search Engine Marketing”.
So, what’s the difference between SEO and SEM? Well, generally SEO efforts involve
an optimization strategy to increase visibility in search, these are normally non-paid
(non-ad) efforts and can be included in an SEM strategy. For example, when you do a
Google search and see results appear below the paid ad spots, these websites are
ranking where they are due to SEO efforts. You can learn more about organic SEO by
visiting our article that explains this in more detail.
What is SEM?
As stated above, SEM stands for “Search Engine Marketing” and these efforts are paid
efforts, and can be thought of as paid SEO (ads). SEM is also used interchangeably with
PPC - “Pay-Per-Click” efforts as both terms describe running a paid ad to achieve a
ranking on the first page of Google. These are paid ad slots and are distinguishable to
any user. See the image below to see an example of an SEM/PPC ad.
Fun Facts About SEM/PPC
- Google Adwords is the most commonly used platform to run these types of ads
- Other platforms include Bing Ads and Yahoo: Search Ads
- Keyword and competitor research is necessary in order to execute a successful PPC campaign
- If you are unsure how to properly set up a PPC campaign it is very easy to spend a lot of money and see very little return on your investment
- Once PPC campaigns are set up they are constantly monitored and optimized
- Landing pages matter - every PPC campaign should direct to a landing page optimized for conversions
Paid SEO Helpful Acronyms Defined
CPC - Cost-Per-Click
CPM - Cost-Per-Thousand Impressions
SEO - Search Engine Optimization
SEM - Search Engine Marketing
PPC - Pay-Per-Click
CTR - Click Through Rate
ROI - Return on Investment
SERP - Search Engine Results Page