Things have been seriously heating up around here for the past year. It all began when we put ourselves through the same discovery and brand evaluation process that we engage in with our clients. What we realized is exactly what many of them do - who we are, and what we offer, was not being clearly communicated through our current name, website and identity collateral.
Let the brand refresh begin! After many hours around the conference table, we landed on Mercury Creative Group. As many of you may know, Mercury is the Roman Messenger god. Our primary role has always been crafting, packaging and delivering messages that influence our clients’ audiences. Coming up with the second part of our new identity was much simpler. We just stated who we are - a group of creatives.
Through our brand value proposition work, we examined what we really bring to our clients. Above all else, we create positive outcomes. Whether we are attempting to get butts in seats for an important event, creating a multilingual, responsive website, or simply building engaging communications - we always start with the end goal in mind and strategize the best way to get there. To be more succinct - we practice strategy first, design second.
Learn more about our evolution to Mercury Creative Group here.