Do you want the good news or the bad news first? Let’s start with the bad news. Unfortunately, the behaviors and preferences of your clients, staff, and co-workers are changing, constantly. We have technology to thank for this inconvenience. It is overwhelming to figure out which new technologies (responsive websites, apps, social media) to embrace and implement, and which trends you can let pass you by.
What is the good news? You don’t need to use all of the new technology. However, you must understand how it is impacting the ways people want to find, communicate, pay, and interact with your business. This requires you to adapt, not overhaul, your operations. Fortunately, adapting is easier than ever.
Let’s look at one option.
Go to www.facebook.com/business. You have likely seen “sponsored posts” pop up on your news feed. These posts come from people using Facebook’s advertising program. It is affordable (You can get some serious exposure for just $50-$100) and offers HIGHLY targeted options. For example, you can target ads to people based on:
- How close they live to your business.
- Net worth
- Generation (Baby Boomers, Millennials, etc.)
- Homeowners or renters
- Life Events (new relationship, new job, etc.)
- Political affiliation
- Interests, hobbies, activities
- Job role and more!
Don’t get overwhelmed by all of the options. They are just that, options. The less you choose, the broader your audience. It doesn’t cost much money, so you can experiment with what works best for your customer profile and area. All that it takes to get started is a Facebook page for your business and a few minutes to get used to the system. Get after it, or ask us for help!!