Let’s chat about Google Maps.
Go to www.google.com and type “associations in Minneapolis” (or "nonprofits in Minneapolis" or your type of organization, you get the point!).
On the screen you will see a list of businesses, and their locations on the map. You can control the information and look of your Google Maps listing. Make sure to add the following to your listing:
- Hours of operation
- Contact information
- Categories (the different services you provide)
- Link to your website
- Responses to reviews and/or ask people to give you reviews!
To update your Google Maps listings, go to www.google.com/business
Now let’s talk about your website and SEO (search engine optimization).
We suggest you do keyword research to see what people put into the Google search bar when they are trying to find a your nonprofit, association, or business. In short, you want to make sure you have the words and synonyms of those terms on your website that people put into Google when they perform a search.
Your website will perform better in a Google search if you have a lot of unique, valuable information that includes the keywords that people use when they search for information about the services your business offers.
To do keyword research, go to www.google.com/adwords. Once logged in, do the following:
- Click on “Tools”
- Click on “Keyword Planner”
- Click on “Get search volume data and trends”
In the box type keywords that you believe people put into Google when they search for a business like yours. Then click on “Get Search Volume.” The results will show you how often those terms are searched for each month in Google. Do your research, and then make some changes to the content on your website!