Word on the Street

  ||||   27 Aug 2015   ||||  
Unclaimed Property Professionals | UPPO: Aligning their Walk to their Talk
For more than 20 years, UPPO has been the undisputed resource for education, professional development, government relations and advocacy across the US and recently into Canada. While the organization continued to deliver on its mission as an industry leader; their leadership team recognized the weak connection between the brand’s value proposition and its brand identity.
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  ||||   04 Jun 2015   ||||  
Our Re-brand Story
The Company was founded in 1998 by Justin M. Bieganek. At that time, Justin had relatives that were also business owners who claimed bieganek.com. Bummer. Justin’s solution was to switch up a few letters and Beganik Strategy + Design was born.
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  ||||   11 May 2015   ||||  
The Heat Is On: We Are Now Mercury Creative Group
Things have been seriously heating up around here for the past year. It all began when we put ourselves through the same discovery and brand evaluation process that we engage in with our clients. What we realized is exactly what many of them do - who we are, and what we offer, was not being clearly communicated through our current name, website and identity collateral.
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