Word on the Street

  ||||   19 Feb 2021   ||||  
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Your Association Marketing Questions Answered
Working with associations, we're tasked with where to prioritize marketing efforts to sow the best return for their members. Here are some of the most commonly asked questions we hear from our association clients and what our marketing team members have to say.
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  ||||   27 Jan 2021   ||||  
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Rochester Moves Forward Together
Rochester enlisted Mercury Creative Group to guide a complete rebrand of the City as an organization and create a unified look that would bring clarity, alignment, and unity. Their situation was unique; with 15 departments, including the public library and the police and fire departments, it was essential to acknowledge and incorporate each department's internal pride and ownership of their current visual identity.
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  ||||   13 Jan 2021   ||||  
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Branding Series Step 1: Prioritizing Your Audiences
The axiom "if you are speaking to everyone, you are speaking to no one" is correct. Aiming to please too broad of an audience is a recipe for failure. Prioritizing your audience, or determining who are the most important people to reach and please, helps focus your marketing. It also helps evaluate whether the products, services or value you offer is hitting the mark. Read on about this critical first step in our branding process.
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We foster partnerships with our clients that enable us to uncover the essence of their brand. Let Mercury Creative Group help you gain a fresh perspective on communicating it in strategic ways that connect to the right audiences.

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