As a brick-and-mortar business, where do you even begin when it comes to jumping into the world of SEO (search engine marketing)? A great place to start is by focusing on local SEO efforts, also called local search marketing. Local SEO is focused on helping your business show up higher in local search, especially on mobile devices. For example, you use your cell phone to find a restaurant near you on Google. Google then pulls up a list of places near you. The businesses that show up are the result of local SEO.
Breaking it Down -What is it?
Local SEO is all about increasing search visibility for businesses with physical locations, like a fitness center or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like a handyman or contractor. This process involves ensuring that the business’s name, address, and phone number are properly filled out on important directories that Google pulls from. Meaning, the more places your business is accurately listed on the more likely you are to show up in local search.
How Does it Work?
Simply put, Google values consistency and will put more value into a business if their listing is accurate and widely spread. Your business will, therefore, be more likely to show up in local search.
Why is it important?
It’s In The Numbers – More People are Turning to Local Search
• 64% of customers are using search to find local businesses
• 96% of desktop users search for local businesses
• 46% of all Google searches are local
• 50% of mobile searches are looking for particular business information
• 78% of local searches result in a purchase offline
(Sources: Bright Local, Search Engine Land, and Business 2 Community)
Highly Targeted, Timely, and Great ROI (return on investment)
With local SEO there is little-wasted exposure. You reach potential customers when they need you and are looking to take action. This makes Local SEO both efficient and cost-effective.
Highest Conversion Rates
Local directories dominate the first page of many local search results and result in up to a 50% conversion rate on some directories (Yelp, Google, etc.). That means that by getting your business accurately listed on as many quality online directory sites as you can, you may convert 1 in 2 leads into an actual customer.
(Sources: Bright Local)
Only 44% of Businesses Have Claimed Their Google My Business Listing Meaning the client can likely get above their competition by focusing on local SEO efforts
88% of Local Consumers Trust Online Business Reviews
Reviews matter and performing local SEO can help to increase reviews and manage them with ease.
Almost 56% of Users are on a Mobile Device and Rely on the Internet to Find Information About Your Business
If you do not immediately pop up in a local search, it is likely potential consumers will go elsewhere.
Starting Local SEO Efforts
Understanding local SEO is the first step and now that you have a solid idea of what it is and why it is valuable, it’s now time to do something about it! Let our team of pros help you outsmart your competition by developing a unique local SEO strategy for your business. Let us help your potential customers find you in local search.