Word on the street

As a brick-and-mortar business, where do you even begin when it comes to jumping into the world of SEO (search engine marketing)? A great place to start is by focusing on local SEO efforts, also called local search marketing. Local SEO is focused on helping your business show up higher in local search, especially on mobile devices. For example, you use your cell phone to find a restaurant near you on Google. Google then pulls up a list of places near you. The businesses that show up are the result of local SEO.

Breaking it Down -What is it?

Local SEO is all about increasing search visibility for businesses with physical locations, like a fitness center or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like a handyman or contractor. This process involves ensuring that the business’s name, address, and phone number are properly filled out on important directories that Google pulls from. Meaning, the more places your business is accurately listed on the more likely you are to show up in local search.

How Does it Work?

Simply put, Google values consistency and will put more value into a business if their listing is accurate and widely spread. Your business will, therefore, be more likely to show up in local search.

Why is it important?

It’s In The Numbers – The majority of people are using Local Search

  • 86% of consumers rely on the internet to find a local business
  • 29% of consumers search for local businesses at least once every 7 days
  • 72% of consumers say search is their first choice to find information on local merchants 

    (Source: BrightLocal)

With local SEO there is little-wasted exposure. You reach potential customers when they need you and are looking to take action. This makes Local SEO both efficient and cost-effective.

Highest Conversion Rates

Local directories dominate the first page of many local search results and result in up to a 50% conversion rate on some directories (Yelp, Google, etc.).

  • 50% of people who conduct mobile searches for a local business will visit the store within one day.

         (Search: Engine Land)

Reviews Matter and performing local SEO can help to increase reviews and manage them with ease.

  • 73% of consumers trust a business based on positive reviews.
  • An average consumer reads seven reviews to develop an opinion about a company.
  • 88% of local clients trust reviews.

         (Source: SEOExpertBrad)

If you do not immediately pop up in a local search, it is likely potential consumers will go elsewhere.

Starting Local SEO Efforts

Still confused about SEO? Don’t stress. We’d love to chat about how we can help you grow your search visibility through organic and paid SEO efforts.


We foster partnerships with our clients that enable us to uncover the essence of their brand. Let Mercury Creative Group help you gain a fresh perspective on communicating it in strategic ways that connect to the right audiences.


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