Insights

  ||||   05 Oct 2021   ||||  
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What is Brand: How do you know if your brand is creating an emotional connection?
Brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community and prospective buyers.
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  ||||   15 Sep 2021   ||||  
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Banking On Relationships: the Independent Community Bankers of Minnesota Convention
If we have learned one thing in the past few years, it's that relationships matter more than ever. And not the short-term, transactional kind! We attended the Independent Community Bankers of Minnesota Convention and shared our two cents on adapting to the new hybrid work model.
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  ||||   24 Aug 2021   ||||  
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Brand Awareness Goes Both Ways: Discover How People Really Feel About Your Brand
It’s easy to track marketing ROI for activities like a direct mail coupon offering or a client acquisition event. It’s more difficult to determine the value of activity that builds your brand. Discover why Brand Awareness matters and how it translates to your bottom line.
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